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Albertsons introduces for U+ delivery and pickup subscription

Albertsons for U+ replaces FreshPass at $39 annually, combining loyalty benefits with eligible grocery delivery and pickup services.

Grocery pickup
Grocery pickup

Delivery and loyalty in one membership

Albertsons has introduced Albertsons for U+, a $39 annual subscription combining its free loyalty programme's benefits with eligible grocery delivery and pickup services. The membership replaces FreshPass, previously priced at $99 annually or $12.99 monthly.

The subscription includes:

  • same-day delivery without a delivery fee on orders over $30;
  • a $2 upgrade to Flash delivery;
  • free Flash pickup and loyalty points that do not expire.
Membership terms
Membership terms

Availability and existing benefits

Flash services can fulfil orders in as soon as 30 minutes. Availability is limited to selected areas and eligible products, with operating hours varying by store. Basket limits can reach 35 items, depending on location.

Members retain personalised deals, digital coupons, rewards, a birthday treat and a free monthly item through the existing for U loyalty programme. The subscription is offered across banners including Albertsons, Safeway, Vons, Pavilions, Jewel-Osco, Acme and Shaw's.

Boise skyline
Boise skyline

Digital sales and operating priorities

Albertsons Companies reported net sales and other revenue of $18,894.7 million for the 12 weeks ended September 12, 2026, down 0.1% from the comparable fiscal 2025 period. Digital sales increased 11%.

Identical sales declined 0.8%. This measure includes direct-to-consumer digital sales and excludes fuel sales. Net income was $51.5 million, compared with $168.5 million a year earlier, in the company's unaudited second-quarter financial statements.

Company milestones
Company milestones

Business review and store network

The company announced its ACI Edge operating realignment on July 23, 2026, consolidating 11 divisions into four regions and centralising centre-store merchandising. Its subsequent comprehensive business review covers customer strategy, costs, its operating model and capital allocation. Albertsons withdrew its fiscal 2026 outlook pending that review. The company expects to present its refreshed financial framework with its fourth-quarter earnings call.

As of September 12, 2026, Albertsons operated 2,240 retail stores across 35 states and the District of Columbia under 22 banners. Its operations included 22 dedicated distribution centres and 19 manufacturing facilities.

Company and contacts

Albertsons Companies.

Current online-order support: (877) 505-4040; [email protected].

Company website: https://www.albertsons.com/.

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