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Whether it is achieving a special milestone or simply celebrating a special occasion, we all love to be rewarded! However, keeping track of your customer’s rewards can be a hassle for both you as the business owner and for the customers themselves. This is where an automated rewards program comes in handy.

A customer loyalty program is a great way for you as a business owner to reward your customers for being loyal to your brand. Basically, a loyalty program is an initiative to foster repeated transactions between the customer and your business. Furthermore, loyalty programs increase the likelihood that a customer comes back repeatedly as they want to enjoy the benefits offered by the loyalty programs to the maximum.

One thing to remember is: a satisfied customer is a loyal customer. Therefore, having a robust customer loyalty program allows you to reward your customers for their time and money invested in your company. There are different ways in which you can reward your customers. A coffee shop owner might offer your 6th coffee on the house, or an airline company might offer you air miles which you can exchange for a flight ticket whenever you book your next flight.

Not all Loyalty programs are built equal.
The concept of loyalty programs is nothing new. Many brands already have an ongoing loyalty program as part of their customer retention efforts. However, not all loyalty programs meet the mark when it comes to keeping their customers loyal.

Singaporeans are always on the hunt for ways to acquire more value for their purchases. According to the Q1 2022 Global Loyalty and Rewards Market Survey, more than 80% of Singaporean consumers stated that they would prefer to shop from a brand with a loyalty program in place. But that’s not all; another survey revealed that non-expiring points are the top reason why consumers in The Lion City would most likely enrol themselves in a loyalty program.

Read more interesting facts about Loyalty Programs here. You will be surprised how something as simple as a loyalty program can help your business grow and thrive.

Other surefire ways for consumers to customers to sign up for a loyalty program is having reward points that can be redeemed across multiple retailers as well as high-value cashbacks.

This proves that while you may already have a loyalty program in place, it doesn’t necessarily lead to success as there are some benefits that consumers prefer over others. Remember this: a loyalty program is a way for you to interact with your customers on a regular basis.