When creating a marketing strategy, you don’t want to share empty content. You need to build an engaged audience that loves your content.
But where do you start?
Understanding the key growth strategies on Instagram can help your brand gain more Instagram followers and reach a much larger audience. To help you get started, we’ve rounded up 06 great strategies you can get started with today.
Ready to dig?
1. Use Instagram Reels Instagram
He describes that: “Reels is the better option to unlock your creativity, increase your audience, and boost your views on Instagram.” » Instagram
Users currently spend around 20% of their time watching Reels in the app and it’s still the fastest growing format. If you simply have the time to change up your social media strategy and prioritize growing your Instagram account, this is it. Everything you need to know about creating high-quality Instagram Reels can be found in our blog post, Using Instagram Reels for Business.
2. Optimize your Instagram bio
To create the perfect Instagram bio, you need to perfect four things:
- A simple description of what you do and/or sell
- A flash of brand personality
- A clear call to action
Her Instagram bio is only 150 characters long. But that’s what makes or breaks your first impression on your subscribers and prospects. The science behind Instagram bios is to keep them clean, creative, and complete. Anyone reading this should immediately know what your company does, how it can help you, and where to learn more.
First of all, their “Hello, Paper People” not only gives their biography a distinctive character but also filters out who they are: someone who loves stationery. The line below is a clear and straightforward call to action that highlights what they sell and how they differentiate themselves (100+ templates). The
The link in the bio is your chance to direct your audience to an external website. You can add or update your business website based on the latest listings. However, if you want to go further, use the links in the tools to combine all the URLs into one.
3. Use appropriate hashtags
Hashtags can help people discover your content. When used properly, hashtags can also help increase the reach of your content and increase engagement.
Of course, they can be an asset to your marketing strategy, but only if you know how to use them properly. For example, common hashtags like #beauty or #fitness can be used frequently. Therefore, your message may get lost among all marked messages. That’s why you need to use hashtags strategically.
Tools like HashtagsForLikes can help you find relevant Instagram hashtags for your audience.
You can also use this tool to find out what hashtags your competitors are using and what kind of engagement they are getting. With this information, you can find out what your target audience is talking about.
On Instagram, you can use 30 hashtags in one post. However, that doesn’t mean you have to use that many in every post. Overuse of hashtags can make your Instagram profile look spammy and can even affect your engagement rate.
According to the study, engagement decreased as the number of hashtags used increased.
4. Post regularly
You may have heard the saying about social media marketing before Consistency is key.
And that’s why it’s so important to factor this into any strategy. Because every social media platform has an algorithm that determines who sees what content, you need to post consistently if you want to gain reach.
If you only post to your Instagram account every few weeks, you won’t reach the same audience as you would with daily posts.
Be consistent, but also be frequent. If you want to be on Instagram, it needs to be updated regularly for the algorithm to recognize that you have an active account that your followers might want to try.
5. Connect with your audience
Reels can attract new viewers, but it’s your job to convert them into long-term subscribers. Instagram steps in again: “The easiest way to turn random followers into fans is to like them, comment on them, and keep sharing their replies.”
Reaching fans by replying to comments increases your chances of receiving even more comments. People are much more likely to interact with you when they see that you’ve taken the time to reply to people who have already replied.
Be creative in engaging your audience. Question stickers in Stories are a great way to start a conversation and lay the groundwork for new content.
Reels also lets you respond to comments with video replies.
Of course, don’t forget to reply to direct messages. If you work in a team and want to share this task with colleagues, try a tool like Hootsuite’s inbox.
All that engagement on Instagram sends good signals to the algorithm, increasing the likelihood that your content will show up in your followers’ feeds, keeping them interested in you, and not tricking them into unfollowing you.
6. Cross-promote your Instagram account on other channels
Referring potential customers to your Instagram profile through other channels is a simple strategy that will get you discovered quickly and grow your following.
Nobody should have to manually search for you on Instagram if they’re already following you elsewhere. Include a link to your Instagram profile to:
- Pack your product
- Your blogs (if applicable)
- Marketing and transactional emails
- The footer and/or sidebar of your website
- Social media posts by team members
- Your electronic signature and that of your employees
- Bio on other social media platforms such as TikTok and YouTube
- Networking events and webinars (use the Instagram QR code on your profile for in-person events)
Your Instagram link doesn’t have to be big and flashy. A small Instagram icon or QR code will work in most places.